Insurance Companies Target “Soft Tissue” Injuries

In Pittsburgh, PA as well as across the country, good people are regularly involved in car accidents through no fault of their own. Some of these crashes are very severe. But more often than not, motor vehicle collisions are of a less severe nature. The chances are, in fact, that you, like me, have been involved in one of these “minor” crashes. Despite the “minor” nature of the crash people often suffer significant and long-lasting injuries as a result.

Insurance companies are quick to label cervical sprain/strains, whiplash, lumbar sprain/strains, concussion syndrome and a myriad of other conditions caused by minor crashes as “soft tissue” injuries. It is these “soft tissue” injuries that insurance companies, both your own and the defendant insurer, have begun to take a hard-line stance against. Whereas in the past insurance companies were willing to settle for an amount representative of the actual injuries sustained, insurance companies now fight injured persons every step to force them to accept a lesser amount of money. Make no mistake, what insurance companies deem “soft tissue” injures are often significant impairments that detrimentally affect a person’s life for countless years. pittsburgh seo company

This unfortunate process starts shortly after the crash occurs. As soon as a defendant insurer is aware that you will be seeking (entitled to) monetary damages, for injuries their insured caused, they start the fight.

In 2007, CNN conducted an 18-month investigation into minor-impact soft tissue injury cases around the country. You can read that article . The investigation revealed that since the mid-1990’s most major insurance companies have adopted a “tough take-it-or-leave-it strategy when dealing with such cases.”

Why would insurance groups do such a thing? Money/Profit/Improving their bottom line. What is their scheme? To make fighting the company “so expensive and so time-consuming that lawyers would start refusing to help clients.” What strategies do they use? Through massive commercial campaigns, claim adjuster rhetoric, and trial tactics, insurance companies make the victims look like they are trying to defraud the insurers. Insurance carriers then create the impression that “soft tissue” claims drive up everyone’s insurance premiums.



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